It started here in Hong Kong.

If you live and work in a city like this, you already know the drill. We operate at one speed, and the boundary between our professional and personal lives is practically non-existent. A few years ago, between long stretches in freezing corporate offices, stressful commutes, and trying to squeeze in a workout while maintaining some semblance of a social life, I hit a wall.

I was exhausted. My skin looked completely drained, my brain was overloaded by 3 PM, and at night, I was overthinking too much to actually fall asleep.

I wanted to take better care of myself, so I bought into the traditional supplement routines. But honestly? It just added another obstacle to my day. Gulping down handfuls of big, chalky pills on an empty stomach made me nauseous. Trying to mix creatine powder, or sometimes dry scooping was messy and inconvenient. Wellness was starting to feel like another annoying chore on my to-do list.

It shouldn’t be this hard. Taking care of your body shouldn’t require a 20-minute routine, a shaker bottle, and a glass of water.

I realized that what my friends, colleagues, and I actually needed was a way to get premium, scientifically proven ingredients in a format that moved as fast as we did. Something you could keep in your handbag, leave on your desk, or take on a flight / train.

That is why I created Avelette.

I spent months searching for the right partners to ensure we weren’t just making "candy." I wanted uncompromising quality—pure creatine, high-potency L-Glutathione, and clean sleep aids, all processed using the appropriate technology so the nutrients actually stay potent.

We designed Avelette for the modern professional. It’s for the women who want to protect their skin and stay sharp without the bulk, and for the men who need clean energy and deep recovery after a heavy week. It’s real, functional support, stripped of all the hassle.